Architects are key influencers and decision-makers - we need them to understand the benefits of clay brick and to specify it early in the design phase. They act as our sales team, convincing home owners and developers. Working architects are educated professionals and are keen to expand their knowledge.
Recently, the Eastern Cape sponsored an Eastern Cape Institute of Architect's breakfast, a part of a long-term campaign to forge strong relationships with the Institute and local architects.
The breakfast is a forum to discuss topics and issues relating to their profession. This gives CBA members an opportunity to proactively interact and network, and really listen to their issues and identify how we can adapt to these important decision-makers. This enable us to try and foresee projects that may rollover to our industry, as well as interact and try and help from an independent view and perspective.
It is all about engaging in conversations and networking and building relationships.